Secrets
of Speed Publicity
Click
here for more information!
Reviewed
by Robert G. Gardner, Ph.D
The proof, they say, is in the pudding. Marlon Sanders,
web marketing expert and mastermind of the Amazing
Formula that Sells Products Like Crazy,
steadfastly holds to his claim that you don’t even have
to create your own information products to succeed in web
selling. That’s what he says.
If
you think you don’t have any expertise to sell as
information, he tells you to find an expert on a subject.
Then tape an interview with that person, and market the
transcript of the dialogue as a valuable how-to book. Now,
we all know it’s one thing to tell others how to do
something. It’s quite another thing to do it
yourself--successfully.
Then along comes Marlon’s Complete
System for Obtaining Publicity. As if to say,
“You want to see how it’s done? Take a look!”,
Marlon once again puts in practice what he preaches. Here,
he’s conducted a lengthy interview with Elaine Floyd, a
well-known authority on a subject we all want to know more
about—free publicity. The secrets he uncovers in this
in-depth conversation are captured, laid out, and smartly
packaged as a unique and practical system for promoting
your business! When you pick the brain of an expert
through skillful questioning, the end product virtually
creates itself.
The topic is one that touches us all—right at the cash
register. Whether we like it or not, if we’re selling
online or offline, we’re in the publicity business.
It’s our lifeblood. And it only makes good sense to
learn all you can from the people out there who are
winning at the game—and want to help others win too.
Elaine’s main business is selling information about
newsletters. She’s the acknowledged guru of newsletter
marketing. But the tricks and tips she reveals to Marlon
in this eye-opening discussion will work for everybody, no
matter what kind of information product they’re selling.
The contents of this e-book should be taught as Public
Relations 101—Successful Promoting on a Shoestring.
It’s for anyone who is tired of spending big bucks on
advertising that doesn’t translate into sales. It’s
for those of us who would rather see our revenues go back
into developing new products rather than having to spend a
whole lot of money just to keep our name out there.
Every turn of the page leads to another success tip you
can use. Elaine brainstorms from her personal experience,
and Marlon probes for deeper insights, more explanation on
a key point that surfaces. The result is a practical, easy
to absorb, and highly usable collection of strategies for
getting your name out there to the people who can help you
make more money.
It’s all about working smarter. Elaine tells you how to
maximize your publicity by getting your press releases to
the right publications and editors who can increase your
exposure (and your credibility) in your target market.
You’ll learn how to use publicity to market on the
Internet, drive traffic to your web site, put a new spin
on an old product, and step up your lead flow in ways you
never thought possible.
As Marlon is so fond of saying, “It isn’t rocket
science.” You just need to understand the basics of
relationship building. You need to be aware of the
innovative and highly effective self-promotion techniques
that work. You need to focus on the simple, but powerful
strategies that will let people know you exist. In short,
you need this e-book.
--Robert G. Gardner, Ph.D
Dr. Gardner writes professionally and, as such, was
compensated for preparing this review.
