The best type of publicity
is free publicity, and nobody disputes the power of a
great press release. Unlike sales collateral, a press
release tells a story about a newsworthy event. There are
tools available to help you create a great press release,
and there are tools to help you distribute them. In the
past, we wrote about Press
Blaster; that software's goal is to blast your
press release to a database of 24,000 media contacts via
email.
Press
Equalizer is a horse a different color. It blasts
your press release to press release web sites. The premise
is to create link backs to your own web site, and in so
doing, increase your web traffic and ranking in the search
engines.
Press
Equalizer is very easy to use. It is wizard-based
and walks you through the process of entering all of your
submission information.
Now with Press
Equalizer, you still need to write the release
yourself. To their credit, they include some simple
templates with suggestions for crafting your own release.
It certainly helps, though, to have some experience here
because if your release is not well-written and
compelling, it won't get read.
Once your
release is ready for distribution, you select the sites
you want to distribute it to. Some of these sites need you
to pre-register with them prior to submitting your release
through Press
Equalizer. When everything is set, you click a
button, and the release is submitted. If you prefer to do
"time released" marketing, you can also schedule
your press release to be distributed to different sites
over a period of time.
Early reviews
of this product amongst the Internet marketing gurus claim
an increase in web traffic and an improvement in search
engine ranking within a few days time. To learn more,
click here.
